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[Vietnam] Japan is the 2nd most popular travel destination after domestic travel – how about authentic Japanese food or experience tourism?

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Intage Vietnam conducted a survey on travel (Hanoi and Ho Chi Minh City, age 20-39: 100 respondents) in November 2020.
　First of all, the top three answers for "regions to travel to" were within Vietnam (75%), Japan (70%), and South Korea (51%). In other words, Japan was the top overseas destination, with South Korea coming in second. Among the respondents who answered "Japan," attribute analysis showed that Hanoi (74%), men (73%), 30-34 year olds (73%), and affluent households with monthly incomes of 100,000 yen or more (71%) were highly characteristic. On the other hand, the attribute analysis for "Korea" was Hanoi (54%), female (59%), and 25-29 years old (59%).
　This shows that the Hanoi side, which is geographically closer, has a higher intention to travel to Japan and Korea. However, affluent middle-aged men are more inclined to go to Japan, while young women are more inclined to go to Korea, perhaps due to Korean dramas and music.
　Next, when asked about their interests when traveling to Japan, food (76%), sightseeing (74%), and traditional culture (68%) were selected in that order. When we analyzed the attributes of "food," Ho Chi Minh City (79%), 20-24 year olds (79%), 35-39 year olds (92%), and the wealthy (80%) were highly characterized. Among the respondents who answered "tourism," Hanoi (75%), women (76%), and 25-29 year olds (80%), while men (75%) were more likely to answer "traditional culture.
　These results indicate that Japanese "food" is popular among both men and women of all ages, so it is likely that the new Corona disaster will be accepted if authentic Japanese food is offered in Vietnam. The results also show that many people are interested in "sightseeing" and "traditional culture". How about holding a hands-on event here?

Source: ACCESS, a monthly magazine (February 2021 issue)

Translated with AI Translator

  • Intage Inc

    Author profile
    (Mr.) Masami Negishi

    He is the Managing Director of INTAGE VN. After taking charge of overseas research at INTAGE Japan, he was engaged in supporting INTAGE INDIA. After that, he was transferred to INTAGE VN, where he has been since November 2015. He has given many lectures and conference papers, and holds an MBA. For more information on the report, search "VIEVIEW" on the web service slideShare.
    For other columns by Vietnamese expatriates click here

  • Intage Inc

    Editor profile
    Intage Inc.
  • Feb 19, 2021
  • 1075 Views

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