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[Vietnam] The survey of Tet Gifts for business partners, a purchase period in HCMC is longer than Ha Noi

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In March 2021, Intage Vietnam conducted a survey on trends in business gifts during Tet (330 men and women aged 18-45, Hanoi and Ho Chi Minh City).
　The top three considerations when buying a gift are that it should look gorgeous (55%), have value as an object (34%), and be appropriate for the recipient (26%), as well as that it should suit the recipient's taste (26%) and be practical (23%). There were almost no regional differences between the two cities.
　In terms of when to buy gifts, the top three choices were "two to three weeks in advance" (32%), "one month in advance" (28%), and "one week in advance" (19%). By region, about 15% of respondents in Ho Chi Minh City purchased gifts "one week before" and 22% in Hanoi, with Hanoi being relatively more likely to purchase gifts just before Tet.
　In terms of pre-purchase preparations for deciding which goods and stores to buy, "Plan every year" (58%) was the most popular choice. This was followed by "I plan, but it depends on the situation" (29%) and "I don't plan much" (6%). By region, 64% of respondents in Ho Chi Minh City and 53% in Hanoi said they plan every year, while 24% in Ho Chi Minh City and 35% in Hanoi said they plan but it depends on the situation. Ho Chi Minh City is considered to be more systematic in its preparations.
　As a result, for business gifts for next year's Tet season, Ho Chi Minh City, which has a relatively long preparation period and a high degree of planning, will need to do a good job of promoting and pressuring sales in advance, while Hanoi, where many people buy gifts just before Tet, will need to implement a short-term PR strategy. In Hanoi, where people tend to buy just before Tet, a short term PR strategy seems to be important. It is also desirable to have products that look gorgeous but can be tailored to the tastes of the recipient.

Source: ACCESS, a monthly magazine (May 2021 issue)

Translated with AI Translator

  • Intage Inc

    Author profile
    (Mrs.) Yuki Makino

    INTAGE VIETNAM Customer Support Representative.
    After working for 4.5 years as a Japanese teacher and secretary to the principal at Dong Du Japanese Language School, she is now a research assistant. She provides analysis results and improvement measures using various data to clients in various industries.
    For other columns by Vietnamese expatriates click here

  • Intage Inc

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    Intage Inc.

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  • Aug 13, 2021
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