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[Vietnam] VN people are changing car brands and models from TOYOTA+SEDAN to diversification

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Intage Vietnam conducted a survey on owned automobiles in March 2021 (all of Vietnam, 3062 men and women aged 18 and above).
　Toyota is the top brand currently owned by households (20.9%). This is followed by Honda (15.2%), Ford (12.1%), and Hyundai (10.2%). In the city analysis, Toyota was the top choice in both cities (20.9% in Hanoi and 20.8% in Ho Chi Minh City).
　Toyota was also the top brand that respondents were considering purchasing until the end (15.7%), followed by Honda (14.0%) and Hyundai (10.6%). However, by city, Toyota was number one in Ho Chi Minh City (14.2%), but Honda in Hanoi (17.1%).
　In terms of brands they would like to purchase in the future (not as a dream or hope, but as a reality-oriented choice), Toyota tops the list (14.5%), followed by Ford (11.3%), Mazda (11.0%), and Honda (10.4%). Compared to the brands they currently own, the responses for all but Mazda dropped, indicating the diversification of the Vietnamese market.
　By city, Toyota remains the top brand in both cities (16.0% in Hanoi and 13.7% in Ho Chi Minh City), followed by Mazda and Ford at 12.2% in Hanoi and Honda and Ford at 12.7% in Ho Chi Minh City. With the gap between the top Toyota and second place getting smaller, Mazda seems to be on the rise in popularity in Hanoi and Honda in Ho Chi Minh City.
　Finally, sedans are by far the most popular type of car currently owned (52.3%), followed by SUVs (16.5%) and hatchbacks (8.6%). Sedans were also the most popular type of car to buy in the future, but the number dropped (38.0%), followed by SUVs (22.6%) and coupes/convertibles (16.6%). The popularity of the sedan is beginning to wane, and the day when SUVs overtake it may be near.

Source: ACCESS, a monthly magazine (June 2021 issue)

Translated with AI Translator

  • Intage Inc

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    (Mr.) Masami Negishi

    He is the Managing Director of INTAGE VN. After taking charge of overseas research at INTAGE Japan, he was engaged in supporting INTAGE INDIA. After that, he was transferred to INTAGE VN, where he has been since November 2015. He has given many lectures and conference papers, and holds an MBA. For more information on the report, search "VIEVIEW" on the web service slideShare.
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  • Aug 31, 2021
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