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[Vietnam] Changes in Vietnam's cosmetics industry, which used to rely on imported products / Domestic organic cosmetics are gaining popularity

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With the evolution of manufacturing technology Improving the Quality of Domestic Cosmetics

According to a survey by the "Ho Chi Minh Cosmetics Association", about 90% of cosmetics sold in Vietnam are imported from South Korea, Japan, the U.S., Europe and other countries.
However, in recent years, the number of domestically produced cosmetics in Vietnam has been increasing, and is beginning to attract attention. Although there have been domestically produced cosmetics in Vietnam in the past, they were few in number and many of them were weak in packaging and marketing. There was also a strong sense of distrust in the quality of the products due to problems such as contamination with harmful substances in the past. However, with the evolution of manufacturing technology and the increase in the number of people seeking environmentally and skin-friendly cosmetics, the quality of domestic cosmetics has been improving. In addition to soaps and skin care products, there is now a wide range of natural cosmetics made in Japan, including lip and powder products.
Herbal Cup, a popular manufacturer, has popular skin care products made from green tea, gak fruit (Nambang crowberry), artichoke, etc., and each item is reasonably priced at 250,000vnd (about 1,200 yen). Skinna, which develops not only basic cosmetics but also makeup products, has a popular lip gloss priced at 250,000vnd (about 1,200 yen). In Ho Chi Minh City, more and more stores are selling only "Made in Vietnam" natural cosmetics. "My Natural Beauty" in Ho Chi Minh City's District 2 sells original products and more than 500 kinds of products from 25 brands made in Vietnam.

Product packaging and brand story more sophisticated.

As the middle class in Vietnam increases due to rising incomes, more and more people are applying makeup and skincare on a daily basis, and the amount they spend on cosmetics is increasing every year. According to a survey by Q&EM, a Vietnamese marketing research firm, monthly spending on cosmetics will increase from 300,000 VND (about $1,435) in 2019 to 432,000 VND (about $2,067) in 2020.
In addition, like many countries around the world, Vietnam is becoming increasingly concerned about the environment, and more and more people are seeking organic and natural cosmetics. Vietnam has a good climate, and high-quality cosmetic ingredients such as coconut, aloe vera, jasmine, and lemongrass grow there. Cosmetics using these ingredients have existed for a long time, but there were few producers and the prices were high for the quality. As the need for cosmetics has increased, the number of producers has increased, and the product packages, brand images, and brand stories have become more sophisticated. The use of natural ingredients and environmentally friendly packaging has also become an important factor in gaining consumer support.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Sep 06, 2021
  • 5475 Views

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