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[India] Rakhi evolving into a new trend / COVID-19 brings changes to India's traditional festivals

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Presenting the Larkey to medical professionals, not just to siblings

Larkey recognized as an accessory from abroad through online

In the wake of COVID-19, families in India and abroad who could not meet increasingly went online. In this context, a change came as awareness of the rakhi as an accessory spread from outside the country, and people began to buy rakhi regardless of the rituals. In addition, the Bengal state government has recommended sending masks instead of rakhi to siblings, and a new style of rakhi is beginning to emerge.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.
  • Oct 13, 2021
  • 1752 Views

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