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[Thailand] Agritech x Food Delivery "FARM TO" Attracts Attention in Thailand

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Supporting Small Farmers Online Farmers Market

In Thailand, agri-tech has been attracting attention in recent years, especially from investors; in 2020, Ricult, a farm management support platform for farmers, and Freshket, a fresh food e-commerce company, received major funding. The growing demand for food delivery is said to be a tailwind for agritech.
FARM TO is a platform for pre-ordering organic fruits and vegetables produced by small-scale farmers, which was launched in 2016, but is in trouble due to a decrease in the number of restaurants and other sales outlets due to the Corona disaster. It has gained attention as an online farmer's market that matches small-scale farmers with consumers who want to support the farmers.
Farmers who wish to sell their products can open an account with a smartphone and take orders from the planting stage of their crops. The market offers a wide range of products that cannot be bought anywhere else, such as coffee beans from organic farms that have won awards at specialty coffee fairs, and organic green peppers, a specialty of Thailand that is highly regarded by chefs in Japan and abroad.
When you place an order by adding the desired crops to your cart from the dedicated app, a map of the farm where you became a "co-owner" will be displayed. You can enjoy the growth of the crops through photos and videos sent from the farmer, but you can also experience agritourism by actually visiting the fields and harvesting the crops. In the unlikely event that the planned harvest cannot be expected due to incidents such as bad weather or disasters, there is a money-back guarantee for the user.

About 46% of the country's land is farmland, and Thailand is an agricultural powerhouse with a food self-sufficiency rate of over 150%. With the rise of health-consciousness, general consumers are becoming more aware of the quality of vegetables. Also, with the growing popularity of food delivery apps, there has been a growing interest in agri-tech as a business.
Supermarkets operated by retail giants Lotus and BigC are promoting transparency in the supply chain, with QR code stickers on vegetables and a traceability system that allows consumers to search for information on production and distribution. In addition, plant-based restaurants that sell vegetables produced on their own organic farms are also on the rise, especially in the capital city of Bangkok.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Nov 17, 2021
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