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[Vietnam]Consumption behavior after lockdown – Demand for cooking appliances will increase

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As the spread of the new corona infection has restricted people from going out, there has been a change in consumer behavior in Vietnam. It is likely that there will be a greater willingness to replace or purchase new cooking-related appliances.

According to the Population and Housing Census (2019) of the General Statistics Office of Vietnam, the installation rate of refrigerators was 92.7% in Hanoi and 87.4% in Ho Chi Minh City. Perhaps helped by the widespread use of these refrigerators, a survey conducted by Intage Vietnam in July (a total of 200 people aged 18-45 in Ho Chi Minh City and Hanoi) showed that 27% of respondents in Hanoi and 59% in Ho Chi Minh City buy fresh food for spending. The percentage of processed food left over was also 39% in Hanoi and 60% in Ho Chi Minh City. It can be said that demand for "bulk purchasing" is increasing, especially in Ho Chi Minh City, from the past practice of "buying only the necessary amount at a time.

In Vietnam, propane gas cylinders or IH cooking heaters are mainly used for cooking. Since city gas is not well developed, many houses have 12L gas cylinders that can be replaced under the gas stove, and many apartments have induction cooktops since the use of gas is prohibited in some places.

Gas cylinders were also generally replaced by consumers who "purchased only the necessary amount each time," but due to delivery regulations, gas transporters were unable to obtain traffic permits for a while, causing many to wait for their arrival. This situation may have also spurred a sense of "bulk buying".

After the lifting of the restrictions, there is a high possibility that there will be an increase in replacement and new purchases of cooking-related home appliances such as refrigerators and IH cooking heaters.

Source: Monthly magazine ACCESS (October 2021 issue)

Translated with AI Translator

  • Intage Inc

    Author profile
    (Mrs.) Yuki Makino

    INTAGE VIETNAM Customer Support Representative.
    After working for 4.5 years as a Japanese teacher and secretary to the principal at Dong Du Japanese Language School, she is now a research assistant. She provides analysis results and improvement measures using various data to clients in various industries.
    For other columns by Vietnamese expatriates click here

  • Intage Inc

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    Intage Inc.

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  • Dec 06, 2021
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