imagesColumn

[India] Sustainable Chocolate for the Health-Conscious Rich in India

India's first zero-waste Chocolate "kocoatrait"

Environmentally and physically friendly chocolates are beginning to be chosen by the wealthy. kocoatrait is India's first zero-waste chocolate brand, and has created a system that eliminates waste from cacao cultivation to chocolate production and sales. For example, they grind real roses together with cocoa beans to produce rose-flavored chocolates without using artificial flavors, and use recycled cotton from garment factories and cocoa bean shells from the chocolate making process for wrapping paper. The aluminum foil that protects the chocolate from temperature and humidity is also 100% recyclable because it has not been chemically processed. A single bar of chocolate is priced at INR 235 (about 376 yen), and a zero-waste gift box contains 9 bars for INR 2,800 (about 4,480 yen).

Especially for children and young people Chocolate is popular

In recent years, chocolate has become popular in India and is eaten by many people. Unlike traditional Indian sweets, chocolate is preferred by children and young people, and a variety of products such as drinks, cakes, and cookies have been introduced. It is also appreciated as a gift, and stores specializing in chocolate can now be found in the city. Until a few years ago, most of the cacao beans and chocolate were imported, but the wealthy were becoming increasingly aware of the problems of cutting down trees for cacao cultivation and environmental pollution from waste disposal. Against this backdrop, original brands that use local cacao for local consumption, such as Soklet and Mason & Co, were born mainly in South India. They are solving environmental problems and providing high quality chocolate.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Nov 03, 2021
  • 2191 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here