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[Vietnam] bean and nut drinks on the rise / Growing interest in plant-based foods

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Nut milk sold by a major dairy manufacturer, and soy milk flavors are on the rise

Vietnam's dairy companies are stepping up promotion of variety soy and nut milks. VINAMILK, one of the largest dairy companies, has been promoting its "ĐLu_1EACU_1ECEU" four-pack for about 25,000 dong (about 130 yen), while TH Milk, another major dairy company, has been promoting its "trueNUT" four-pack of almond, walnut and macadamia milk for 55,000 dong (about 230 yen). In recent years, nut milk made from gack (namban crowberry) has been released. The seeds of the gac are often used to color dishes and cosmetics, but in recent years they have also attracted attention as a super fruit rich in vitamins and other nutrients. In addition, soy milk, which has long been popular as a morning nutritional drink, has been developed in nutritious mixtures of red beans and mung beans and new flavors to broaden its buyer base. Stores specializing in soy milk and soy milk-based drinks are also expanding their variations.

Economic development and social networking sites are beginning to change the way people think about food

In Vietnam, with economic development, people are becoming more aware of food and health. People are actively choosing organic products and trying to incorporate plant-based proteins into their lives, especially among the urban middle class and younger generations. Vegan-friendly foods and cafes are also on the rise.
This is due to the minimalist lifestyle and eating habits of domestic and international celebrities that we see on social media. The Internet is probably a major factor in the growing interest in nut milk.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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  • Intage Inc

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    Intage Inc.

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  • Nov 29, 2019
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