[India] Government-devised agriculture app boosts productivity! Agri-Tech Advances in Indian Agriculture
App has been downloaded over 5 million times The app is popular for its ability to understand new technologies
Digital India, launched by Prime Minister Modi in 2015 to promote digital literacy and build digital infrastructure, is beginning to penetrate rural India, helping to boost productivity. Among the most popular applications are agricultural apps. Various agricultural apps, including Kisan Suvidha, a smartphone app that Prime Minister Modi urged people to use, provide appropriate and scientific guidelines for growing, sowing, and harvesting crops and vegetables. Farmers can now understand problems that were previously unexplained, such as pest damage. The apps are easy to use and have been well-received for introducing new technologies, and the most used agricultural app has over 5 million downloads.
Agri-tech is advancing as young people and technicians return to their villages.
Rural India is moving dramatically towards digitalization, and agritech, among other things, is attracting attention as a new business from the government, corporations, and individual entrepreneurs. Also, due to COVID-19, more and more young people and technicians are returning to the countryside to start agritech businesses with unprecedented ideas. In recent years, organic crop delivery and farm stays have been booming.
This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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Intage Inc.
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- Nov 17, 2021
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