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[China] Autumn Limited Edition "Kinmokusei Flavor" Drink Draws Great Attention in China

The kumquats, which have been popular since ancient times Limited-edition drinks made with

In China, cafe chains and drink makers are successively offering "kumquat-flavored" drinks as limited edition products for fall 2021. Costa Coffee has launched "桂花酒酿酿拿铁" (桂花酒粕ラテ) priced at 39 yuan (about 663 yen) and "桂花风味燕麦拿铁" (桂花风味燕麦拿铁) 42 yuan (about 714 yen), among others. The "桂花风味燕麦拿铁" combines kumquats with oat milk to create an autumnal flavor reminiscent of sweet potatoes and chestnuts, with a subtle fragrance of kumquats.
Starbucks" offers "桂花绵云拿铁" (Kimmocks 绵云拿铁) at 38 yuan (about 646 yen), and "Pepsi" offers kumquats flavored cola (330 ml, 4 yuan / about 68 yen), which has become so popular that it sold out at convenience stores before the Mid-Autumn Festival.

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Cherry blossom flavor has become a standard seasonal flavor

Starting around 2019, café chains and confectionery makers have begun to offer seasonal flavors, with "cherry blossom flavor" in the spring now a staple product. Following this trend, kumquats are now attracting attention as a fall-only Chinese flavor. The kumquat has long been enjoyed for its edible qualities, used in traditional drinks such as guihua wine, and as dried flowers sprinkled on dim sum to add aroma.
Botanical flavors have also been attracting attention in recent years, with roses and chrysanthemums used in tea and mooncakes, and lavender used in craft ice cream, so it can be said that kumquats flavors have been accepted by all generations without any discomfort. China has two major holidays in autumn, the Mid-Autumn Festival and the National Day, which provide more opportunities for leisure activities and dinners, and this is also the time of year when demand for cafes and drinks increases.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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    Intage Inc.

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  • Dec 05, 2021
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