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[Indonesia] High-grade fresh juices made with plenty of Indonesian and domestic fruits and vegetables are the focus of attention

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Vegan and Halal friendly Cold-pressed juices are growing in popularity every year

Re-Juve, a cold-pressed juice made with fruits and vegetables from Indonesia, has become popular in recent years. the brand was launched in 2014, and as of September 2021, there are 71 stores in three cities with 45 different As of September 2021, the brand has 71 stores in three cities, selling 45 different products. The products are more expensive than ordinary fresh juices, ranging from 36,000 to 56,000 rupiah (about 250 to 400 yen) for 250 ml and 54,000 to 78,000 rupiah (about 400 to 550 yen) for 435 ml, and they last only two to three days, so when the brand was established, it was not a hit. It was not a hit. However, as Indonesians' incomes rose, so did their health consciousness. The product is vegan, halal, lactose & gluten free, and safe to drink for all ages and religions, so it is becoming more popular every year.
The most popular product is the "Asian Green Cold Pressed Juce," a mix of spinach, cucumber, pineapple, and apple, 250 ml / 39,000 rupiah (about 300 yen). You can choose the juice that best suits your physical condition on any given day. They also sell set packages for different purposes, such as detoxification.

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From sweets-like juice to health-conscious juice

Indonesia originally had a culture of street vendor fresh juice stands. Around 2011, additive-free, non-sugar bottled fresh juice "Mama Roz" began to be sold in upscale supermarkets, accelerating the popularity of bottled fresh juice. The popularity of bottled fresh juices has accelerated since then. Since COVID-19, more and more people have been drinking juice to boost their immunity and to supplement vegetable deficiencies.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Apr 19, 2022
  • 1181 Views

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