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[South Korea] A big hit in South Korea! Linty Zero, a drinkable infusion developed by military doctors

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Support is growing among all age groups for its hangover-preventing and skin-lightening effects.

The bottled beverage 링티제로 has been a hit, selling more than 3 million bottles in the four months since its launch in April 2021, providing five vitamins, minerals, amino acids, magnesium, and other essential ingredients for life, energy, and hydration in a single bottle. Although similar to a Japanese sports drink, it is called a "drinking infusion" in Korea because it is effective not only in relieving fatigue and rehydrating the body, but also in preventing hangovers and beautifying the skin. By using the natural ingredient sweetener "erythritol," zero calories are achieved. Peach juice has been added to make it tasty and easy to drink. Since it is easy to drink like water without worrying about calories, it became popular among people concerned about gaining Corona weight and women in their 20s and 30s, and has since expanded to all age groups, including middle-aged and older consumers who are sensitive to additives and sugar. The price is 2,900 won (approximately 290 yen).

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Developed by military doctors Powder to RTD

Lin Tea was originally developed by a South Korean military doctor as a substitute for an intravenous drip for soldiers who collapsed due to dehydration during training. 2016 saw the commercialization of the product as a powdered stick form, which was then made into a ready-to-drink (RTD) product called Lin Tea Zero. As the Corona disaster heightened health consciousness, Lintie attracted attention as a drink that allows one to consume all the good-for-you ingredients at once, and sales in 2021 jumped fourfold compared to 2019, the year before the Corona disaster. However, existing Ling Tea was a powder product in stick form, which had to be dissolved in water to drink, and was inconveniently available only at pharmacies or online. To meet the needs of consumers, the company launched Linty Zero in PET bottles in April 2021, which became a big hit and is now sold at convenience stores nationwide.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Apr 26, 2022
  • 9042 Views

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