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[Vietnam] "MOGU Picture Book Project" to bring good books and reading habit to Vietnam

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Three years after the start of the program, we also trained a picture book author who received a commendation from the Minister of Foreign Affairs

Vietnam, where wars continued until modern times, has not yet established the habit of reading. Due to the lack of awareness of reading for knowledge, the average annual reading volume of Vietnamese people is extremely low at 0.8 books per year (survey by the Ministry of Culture, Sports and Tourism, 2015). Prior to the project's launch, the Vietnamese woman representing the project translated children's books she bought on her business trips to Japan and read them to her own children, and later, as part of her company's social contribution activities, she developed a program to read to local children. It was during this time that he received encouraging words of encouragement from then-Empress Michiko, who visited Japan in 2017, that led him to start the project. Since then, a variety of companies have sponsored the project to help foster the imagination of children, who are the bearers of the future, and the project has expanded.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Jul 09, 2020
  • 1952 Views

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