imagesColumn

[China] Enjoy Chinese Cocktails in a Non-contact Environment! Self-serve bar from Taiwan is popular in Shanghai

images

Chinese cocktails are gaining attention.

In Shanghai, an increasing number of bars are ranked among the best bars in Asia, and the culture of drinking cocktails in authentic bars is spreading among the younger generation. At the same time, Chinese-inspired original cocktails are increasingly being recognized in international competitions, drawing attention to Chinese cocktails.
In July 2021, WAT, a self-serve bar serving bottled cocktails from Taiwan, opened in JULU758, a renovation spot for popular restaurants in Shanghai. Customers can choose from a selection of bottled cocktails that flow on a belt at the bar counter or in a refrigerator, pay the bill, receive a glass and ice, and pour and drink the cocktails themselves. The bar is not unmanned, and staff members are stationed to explain the bill and the system. Bottled cocktails can be taken out of the store or purchased at the Tian Cat flagship store.
The cocktails include Hong Kong-style lemon tea, wu plum (processed plum fruit), mango, and winter melon, all inspired by Chinese sweets, Chinese tea, and medicinal herbs, as well as bottles created in collaboration with popular cafes in Shanghai, and despite being Taiwanese capital, the company is gaining young fans with its local roots. The basic lineup is priced at 48 yuan (about 816 yen) for 100 ml.

images

Non-contact drinking and to-go COVID-19 compliant bars

Because of the same language, Taiwanese culture is readily available in Shanghai, and WAT has always been well-known among the people who like Taiwanese culture. In addition, the store's unrecognizable exterior, attractive interior and bottles, and new system are also popular among Shanghai people who like new things, and the store has a high rate of diffusion on SNS. The fact that the stores are designed to withstand the second wave of COVID-19, such as the ability to enjoy drinks without contact with staff or bartenders and to take them home for drinking at home, has also attracted the attention of industry insiders.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Jan 14, 2022
  • 725 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here