imagesColumn

[Vietnam]Health and safety are the criteria for selection. Organic juice in Vietnam favored by young people.

images

Beverage brands also promote health and functionality as young people become more health-conscious

In recent years, health consciousness has been on the rise in Vietnam, especially among young people, and the COVID-19 trend has led to an increase in the number of people actively choosing organic ingredients and products that are better for their health. The safety of raw materials and processing methods that do not lose nutrients, such as cold-pressing, have been attracting attention, and beverage brands and drink stores are now promoting health and functionality.
GUANABANA, which has three stores in Ho Chi Minh City, sells cold-pressed juices and smoothies made with only organic ingredients under the concept of health and happiness. Prices vary depending on the product, but a bottle of basic cold-pressed juice costs 69,000 VND (about 350 yen).
TrueJuice , which sells cold-pressed juices made with organic fruits and vegetables, also offers a daily delivery service of customized juices to meet the nutritional needs of customers. The basic plan, which delivers 24 bottles per month, costs 1,680,000 VND/month (about 8,400 yen/month).

From juices with sugar and condensed milk to low-sugar and sugar-free juices

In Vietnam, where a variety of fruits are available throughout the year, fresh juices and smoothies are often consumed. In the past, these drinks were loaded with added sugar and condensed milk, but as people become more health-conscious, more and more consumers are choosing products based on low or no sugar content and the safety of the ingredients.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Jan 18, 2022
  • 1071 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here