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[Vietnam]Health and safety are the criteria for selection. Organic juice in Vietnam favored by young people.

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Beverage brands also promote health and functionality as young people become more health-conscious

In recent years, health consciousness has been on the rise in Vietnam, especially among young people, and the COVID-19 trend has led to an increase in the number of people actively choosing organic ingredients and products that are better for their health. The safety of raw materials and processing methods that do not lose nutrients, such as cold-pressing, have been attracting attention, and beverage brands and drink stores are now promoting health and functionality.
GUANABANA, which has three stores in Ho Chi Minh City, sells cold-pressed juices and smoothies made with only organic ingredients under the concept of health and happiness. Prices vary depending on the product, but a bottle of basic cold-pressed juice costs 69,000 VND (about 350 yen).
TrueJuice , which sells cold-pressed juices made with organic fruits and vegetables, also offers a daily delivery service of customized juices to meet the nutritional needs of customers. The basic plan, which delivers 24 bottles per month, costs 1,680,000 VND/month (about 8,400 yen/month).

From juices with sugar and condensed milk to low-sugar and sugar-free juices

In Vietnam, where a variety of fruits are available throughout the year, fresh juices and smoothies are often consumed. In the past, these drinks were loaded with added sugar and condensed milk, but as people become more health-conscious, more and more consumers are choosing products based on low or no sugar content and the safety of the ingredients.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Jan 18, 2022
  • 624 Views

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