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[Thailand] "CBD-like Relaxation Drinks" are released one after another before the ban on CBD drinks is lifted

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CBD-like drinks spread through social networking sites, especially among young people.

Currently, the use of CBD in beverage products is not permitted in Thailand, but in anticipation of the future lifting of the ban, major beverage manufacturers are developing and launching a series of "CBD-like drinks" containing terpenes (ingredients found in hemp), which are believed to have a relaxing effect. In June 2021,
Sappe , a major beverage manufacturer, launched GREEN RELAXING CALM (20 baht / approx. 66 yen per 360 ml bottle), a new product in its Beauti Drink series of functional drinks for women. It is sugar-free, low in calories, and contains lavender chamomile and L-theanine, which are said to have a relaxing effect. It also has a CBD-like aroma that calms the mind and reduces stress. In April of the same year, the Ichitan Group also launched Ichitan Green Lab (440ml, 30 baht, approx. 99 yen), a bottled CBD-like green tea containing terpenes and L-theanine. Some of them commented on how they felt after drinking it.

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Partial commercial availability of CBD products from February 2021

Thailand legalized the use of cannabis and hemp for medical purposes in 2018. In February 2021, commercial use of these leaves, stems, and roots (with less than 0.2% THC) became possible for health food, cosmetics, and other products if they are approved by the authorities. The restaurants that meet the requirements can now offer meals and sweets made with cannabis and hemp leaves, and cafes can now offer cannabis tea. Class Café Company, which operates Class Café from northeastern Thailand, opened a new business,
Khao Yai Calm, which focuses on CBD menus, in Korat, Thailand, in February 2021. Korat, northeastern Thailand, in February 2021.
Many people are stressed by worries about COVID-19 infection, financial concerns, and prolonged work from home. Many people expected a drink that claimed to have a relaxing effect to reduce their stress and refresh their moods. with regard to CBD-like drinks, some people said that although they could smell the CBD and feel the atmosphere, there was no change in mood, and the taste was not good enough.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Feb 08, 2022
  • 2473 Views

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