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[Korea] Easy skincare anytime / Stick-type multi-balm is a big hit!

Many new products from popular cosmetic brands and others Many new products are now available!

Stick-type skincare items have become a trend in Korean cosmetics. By simply removing the cap and turning the body like a lip balm, one can apply it to the face and neck without getting one's hands dirty, making it convenient to carry on the go and enabling one to take care of one's skin anytime and anywhere. Among the many products on the market, the all-in-one type "multi-balm," which combines several types of effects, is highly popular. The Wrinkle Bounce Multi Balm (42,000 won / approx. 4,200 yen) from skincare brand
KAHI, which sparked this boom, contains fermented oil from Jeju Island. Since its launch in May 2020, 8 million units have been sold, and the brand plans to make a full-scale entry into the Japanese market in the spring of 2022.
d'Alba, a well-known vegan cosmetic brand, also launched the Multi Serum All-in-One Multi Balm (42,000 won/4,200 yen), which is effective for wrinkles, whitening, elasticity, nutrition, and luster. The product is a skin-friendly formula that is certified by the Italian Beegan Certification. The skin-friendly formula is certified vegan in Italy and can be used safely by people with sensitive skin.
Also, "Centellian24's Madecamera Capture Stick (29,800 won / approx. 2,980 yen)" is a product sold by pharmaceutical company Dongguk Pharmaceuticals, Inc. It is so effective in whitening that it is called "blemish stick" in Korea. It contains ingredients from the "Mela Capture Ampoule," which sells one ampoule every 10 seconds in Korea, as well as patented brightening ingredients, and experiments have shown that blemishes can be improved after just one week of use.

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Portable and convenient skin care items that do not require direct contact

Once KAHI's Wrinkle Bounce Multi-Balm became a hit, a variety of stick-type skincare products began to appear on the market in the fall of 2021. One of the reasons for their popularity is that stick-type products do not require direct contact with the face by hand, whereas there was resistance to applying cosmetics directly to the face outside the home in the Corona Disaster. Also, it could be convenient to carry the product in a pouch. A TV commercial featuring busy working women and mothers raising children was also a hit, appealing to women with little time to spare for skin care. In addition to its ease of use, the product's luminous effect, which brightens tired faces, is also a key factor in its popularity.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Mar 24, 2022
  • 678 Views

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