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[Thailand] Plant-Based Foods from Thailand / Major food manufacturers such as CP

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Plant-Based Foods Expanding with Entry of Major Food Manufacturers

Starting around 2019, domestic plant-based brands such as "Meat Avatar" and "Let's Plant Meat" will be introduced by small and medium-sized Japanese manufacturers. Meat Avatar" has been continuously serving plant-based Thai dishes and spaghetti at several restaurant chains. CP" also cooperated with "KFC" and Korean-style barbecue restaurant chain "Dak Garbi" to offer Meat Zero menu for a limited time starting around September 2021.

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It will be interesting to see if this is an acceptable meal for vegetarian week and Guinnessy's.

In Thailand, there has long been a vegetarian week (called "ginjae" in Thai) every year around September or October, during which people abstain from meat for about two weeks, and many people also follow a vegetarian diet called "mansawira" in Thai. While plant-based food is becoming popular among Western-oriented people and those who are highly conscious of health and the environment, it has not yet taken root among the general public because many people are still resistant to plant-based food and because it is more expensive than meat sold in general supermarkets. With the addition of a major manufacturer, it remains to be seen whether the plant-based brand will be accepted as a new "gingee food" and take root in the market.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Apr 28, 2022
  • 1095 Views

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