imagesColumn

[Indonesia] The Smoky Flavor is Addictive! Indonesian traditional sweetener "Gula Aren" drink

images

Low GI and low priceDrinks that can be consumed on a diet.

Drinks using the sweetener "Gula Aren" are booming. In Indonesia, sugar is usually made from sugarcane and coconuts, but another traditional sweetener is Gula Aren, which is made by boiling down the resin of the sugarcane palm tree. Gula Aren drinks have become popular among dieters and those who want to limit their sugar intake.
The spark that ignited its popularity was the "Kopi Susu" 18,000 rupiah (about 140 yen)
offered by the cafe chain "Kopi Kenangan". The unique smoky aroma of Gula Aren and its rich sweetness make it an addictive dish. The low price of 18,000 to 25,000 rupiah (about 120 to 200 yen) is another reason why it has become a hit. In addition to Kopi Kenangan, many other cafes such as Janji Jiwa and KULO are using Gula Aren on their menus.

images

images

Tapioca milk tea to a homegrown evolution of tapioca tea

Tapioca milk tea, which originated in Taiwan, has taken Indonesia by storm. However, since there is no custom of adding milk to tea in Indonesia, but there was a custom of adding milk to coffee, sweet iced coffee milk with Gula Aren is beginning to take root as a new Indonesian drink that has evolved from tapioca milk tea to Indonesian tastes. Kopi Kenya
Opened in 2017, Kopi Kenagan has rapidly expanded to 500 stores in 32 cities as of 2021. It is also healthier because it is made with low-GI Gula Aren and is less expensive than Taiwanese tapioca drinks, and it coexists well with tapioca drinks, such as coffee milk made with Gula Aren, which can now be topped with tapioca.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator


  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ***

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here