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[Thailand] Focus on a cosmetic brand that "values one's own personality" supported by Thai Generation Z.

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Major cosmetics brand "MISTINE" advertisement featuring ordinary women is a hot topic.

MISTINE, a major cosmetic brand in Thailand, launched a new series "I'm perfectly me" in October 2021, targeting Generation Z, who dislike socially imposed beauty standards and tend to value their own personality. The advertisements featured ordinary women. The advertisements used ordinary women and attracted a lot of attention. There is a trend to use people of various body shapes and appearances in PR for beauty products and lingerie, and products with unisex designs are on the rise.

Miss Universe Thailand's "Real Size Beauty" Draws Much Sympathy

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • May 06, 2022
  • 876 Views

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