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[Vietnam] Travel and entertainment spending reached record-high – Glamping may be preferred by young people

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The change in consumption (base value of 3.0) in the monthly consumer confidence index conducted by Intage showed that "travel and entertainment" surged from 3.16 in December 2021 to 3.50 in January 2022, a record high since the easing of the sequestration. By city, Ho Chi Minh City saw a slight increase from 3.41 to 3.47, while Hanoi saw a significant increase from 2.91 to 3.56.

According to reports, about 60,000 people visited the southern tourist resort of Vung Tau over the January 1-3 holiday weekend, driving up the cost of hotel accommodations and the price of the famous blue crab. About 17,000 people visited the Sapa National Tourist Area in the north, and in the north, hands-on activities such as bicycle tours and stand-up paddleboarding tours on the Red River are on the rise.

In fact, the number of people enjoying outdoor recreation is gradually increasing. In a survey of approximately 40 Vietnamese living in the country, reading, exercise/yoga, spending time with children, online gaming, and gardening were the most frequent or new pastimes that have increased in frequency since the lockdown.

In terms of outdoor recreation, "glamping," which offers a luxury camping experience without the need to set up a tent, cook, and clean up afterwards, is gaining popularity, especially among young people and entertainers. Tents and bungalows with toilets and electricity are available in Dalat and Nha Trang in the south and Dong Mo and Hung Yen in the north, allowing visitors to enjoy indoor time.

Glamping meets the needs of young people who want to "chill" (relax and enjoy), and demand for entertainment that combines indoor and outdoor activities is expected to increase in the future.

"Travel and entertainment spending reached record-high – Glamping may be preferred by young people" - Source: Monthly magazine "ACCESS" (March 2022 issue)

Translated with AI Translator

  • Intage Inc

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    (Mr.) Masami Negishi

    He is the Managing Director of INTAGE VN. After taking charge of overseas research at INTAGE Japan, he was engaged in supporting INTAGE INDIA. After that, he was transferred to INTAGE VN, where he has been since November 2015. He has given many lectures and conference papers, and holds an MBA. For more information on the report, search "VIEVIEW" on the web service slideShare.
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  • Intage Inc

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    Intage Inc.

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  • Mar 29, 2022
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