Intage conducted a 9-country global survey on assets (February-March 2022, totaling 3,062 men and women aged 20-49), asking about "assets that they think will enrich their lives. As a result, in Vietnam (Ho Chi Minh City and Hanoi), investment housing was the top response at 46.3%. In addition, 94% of respondents "actively want to own a home (rather than rent)," indicating a high level of interest in housing. Vietnam's top three choices were investment housing (46.3%), cash/deposits (37.4%), and gold/gold bullion (29.5%). Respondents already own 30.1% of investment homes, which appear to be viewed as an attractive asset that can be expected to rise in value. Reportedly, real estate prices also increased year-on-year (April 2020) by 75.5% in Hanoi's Dong Anh District and 27.7% in Ho Chi Minh City's Cu Chi District. In contrast, in Japan, cash and deposits (63.2%) top the list, while investment home ownership is much lower at 2.7%. The difference in attitudes toward investment housing between Japan and Vietnam is obvious. The top three sources of funds to purchase a home were their own savings/income (43.2%), their spouse's savings/income (21.9%), and a loan from a financial institution (10.8%). The high mortgage interest rate of about 12% per year in Vietnam appears to be the reason, while in Japan, "Loan from a financial institution" accounted for 36.6% of the total. New construction (73%) was more common than second-hand (12.3%), and owner-occupied (94.6%) was far more common than renting (3.9%) in terms of future housing purchases. In addition, the top three most important factors when purchasing a home were, in order, "public safety," "good air quality," and "accessibility to medical services. Many smart cities are in line with the direction respondents are heading, and it is expected that the ownership rate of investment homes will continue to increase in the future. Translated with AI Translator