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[India] Attention as Sustainable! Eco-printed products using the colors and designs of leaves and flowers are popular

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LeafAge, an eco-print maker using Ayurvedic dyes

LeafAge, a company in Pune, a city near Mumbai, that sells eco-printed products made from fallen leaves and branches, is attracting attention. Without using any chemical or synthetic dyes, the company uses the colors and designs of leaves and flowers to sell fashion items such as women's saris and accessories, as well as interior goods such as cushion covers. Sales are increasing despite the midst of the pandemic caused by the new coronavirus, and many items such as marigold print cotton dupatta (INR 1,450, about 2,500 yen) and katabami print cushion covers (INR 320, about 500 yen) are popular and sold out. The products are mainly made by Shubota, an artist and designer, and are sold at the store. The products are made mainly from fallen leaves and other materials collected in Pune, the hometown of artist and designer Shraddha Joshi Bharte. The natural materials used are marigolds, Indian acorns, pomegranate peels, lac, and other ayurvedic dyes. Popular mainly among some wealthy people and young people interested in environmental protection, the comfort and design are suited to the hot Indian climate.

"Sustainable fashion" that is both environmentally friendly and well-designed is popular.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Jul 01, 2022
  • 498 Views

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