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[The U.S.] Focus on half-cooked products that you just put an egg in and microwave.

"Just Crack" is a grab-and-go breakfast scrambled egg. It contains potatoes, small pieces of vegetables, and meat such as ham or bacon, and all you have to do is add eggs and cook in the microwave for less than two minutes. This is a popular way to enjoy warm scrambled eggs with just one egg. It currently comes in four flavors, including vegetarian meatless and spicy flavors, offering choices to suit consumers' specific cravings and dietary preferences. $2.50 (about 270 yen) per serving, available in supermarkets and e-commerce sites in the U.S. starting April 2019.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage Global Researcher.

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  • TNCライフスタイル・リサーチャー

    Author profile
    TNC Lifestyle Researcher

    TNC Life style Researcher is a network of 600 Japanese women living in 100 regions in 70 countries around the world, run by TNC Inc. The knowledgeable lifestyle researchers in each country cut out the trends and the real voices of the consumers, which cannot be seen only in numbers. Based on this raw information, marketing members in Tokyo propose solutions or plan products to solve corporate issues. http://lifestyle.tenace.co.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Sep 03, 2019
  • 2090 Views

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