ColumnColumn

[China] Unique Chinese cosmetics favored by Generation Z, boosted by the Guochao boom!

  • Release date: Aug 05, 2022
  • 1314 Views

images

A number of cosmetic-related products designed with a Chinese flair

Three popular Chinese cosmetic brands

和妆: A brand born in Shanghai with the concept of "combining good old Shanghai retro with the near future. The brand offers 42 single-color mahjong tile-shaped eyeshadows in 4 textures: matte, glitter, pearl, and shimmer. There are four different textures: matte, glitter, pearl, and shimmer, which can be freely combined. The backs of the eyeshadows faithfully reproduce the mahjong tiles themselves, including the uneven surfaces, and have received rave reviews from professional mahjong players. The product is also creative enough to play mahjong when all the colors are matched (each eyeshadow 29.9 yuan/approx. 600 yen).

images

卡婷: The brand embodies "Guochao" design, combining elements of traditional Chinese culture with modern trends. It was born in Guangzhou. In addition to the oriental packaging inspired by the Summer Palace, a world heritage site, the lips are also decorated with sculptures on the body. The brand was the first to launch the sculpted design cosmetics that are currently popular in China. The package also has a built-in magnet to prevent the lid from being lost. (Lip 99.9 yuan / approx. 2,000 yen)

images

Hana Xizi: This brand was created in Hangzhou with the concept of "beauty with flowers". It mainly uses flower extracts and Chinese herbal extracts, and offers additive-free products. In addition to being safety-conscious, their artistic nine-color eyeshadow palette, which doubles as blush, highlight, and shading, is particularly popular. The eyeshadows are arranged to resemble a folding screen, and the relief reproduces "Hyakucho Choho" (meaning all birds turn toward the phoenix). (Eyeshadow palette NT$259 / approx. 5,200 yen)

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here