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[China] Unique Chinese cosmetics favored by Generation Z, boosted by the Guochao boom!

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A number of cosmetic-related products designed with a Chinese flair

Three popular Chinese cosmetic brands

和妆: A brand born in Shanghai with the concept of "combining good old Shanghai retro with the near future. The brand offers 42 single-color mahjong tile-shaped eyeshadows in 4 textures: matte, glitter, pearl, and shimmer. There are four different textures: matte, glitter, pearl, and shimmer, which can be freely combined. The backs of the eyeshadows faithfully reproduce the mahjong tiles themselves, including the uneven surfaces, and have received rave reviews from professional mahjong players. The product is also creative enough to play mahjong when all the colors are matched (each eyeshadow 29.9 yuan/approx. 600 yen).

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卡婷: The brand embodies "Guochao" design, combining elements of traditional Chinese culture with modern trends. It was born in Guangzhou. In addition to the oriental packaging inspired by the Summer Palace, a world heritage site, the lips are also decorated with sculptures on the body. The brand was the first to launch the sculpted design cosmetics that are currently popular in China. The package also has a built-in magnet to prevent the lid from being lost. (Lip 99.9 yuan / approx. 2,000 yen)

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Hana Xizi: This brand was created in Hangzhou with the concept of "beauty with flowers". It mainly uses flower extracts and Chinese herbal extracts, and offers additive-free products. In addition to being safety-conscious, their artistic nine-color eyeshadow palette, which doubles as blush, highlight, and shading, is particularly popular. The eyeshadows are arranged to resemble a folding screen, and the relief reproduces "Hyakucho Choho" (meaning all birds turn toward the phoenix). (Eyeshadow palette NT$259 / approx. 5,200 yen)

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Aug 05, 2022
  • 1239 Views

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