imagesColumn

[China] Customizable according to skin conditions! SKIN NEED" skin care tailored to hot and humid climate

images

Opened its own store in Times Square, a shopping spot, and became a hot topic of conversation.

SKIN NEED, a skincare brand from Hong Kong, is now available, offering skincare items suited to Hong Kong's climate and Asian skin. SKIN NEED was founded by Crystal Ren, a Hong Kong native who studied biochemistry at UCLA in the U.S. and worked as an intern in research and manufacturing at top brands such as L'Oréal before returning to Hong Kong.
Beauty ingredients such as squalane oil and hyaluronic acid, which are usually blended in small amounts as expensive ingredients in ordinary basic cosmetics, are developed as stand-alone products at 100% purity. The concept is to use a nutrient-rich placenta cream as a base, which users can mix and match according to their own skin conditions. In cooperation with its sister brand "Woke Up Like This" founded by Mr. Wren's sister, the company has opened its first Hong Kong-based store in a major shopping mall such as Times Square Hong Kong, where only foreign cosmetic brands have opened stores before. The company's first Hong Kong-based brand store in a major shopping mall such as Times Square Hong Kong, where only foreign cosmetics brands had previously opened stores.

images

Contains three basic products and can be used by a wide range of age groups

There are three basic products: squalane oil to enhance the skin's barrier function, hyaluronic acid for hydration, and placenta cream for nutrition. For example, if your skin is dry, increase the amount of hyaluronic acid; if your skin is tired from lack of sleep, use more oil or cream; and so on, depending on the season, climate, menstrual cycle, and other factors that affect your condition. In addition, each product has variations for different skin ages and problems, such as a vitamin B type for acne-prone skin, so depending on the combination, the products can be used for a wide range of ages, from 10s to 50s and beyond. Prices range from HK$848 to HK$898 for squalane oil.

images

Expanding in Malaysia and the Philippines, where the climate and industry conditions are similar

The cosmetics industry in Hong Kong is 95% imported from abroad. In particular, for many years, along with products from Europe and the U.S., the value system that rich and creamy oil-based skincare products are the best was also imported. In reality, however, the hot and humid climate is completely different from that of Europe and the U.S., and water-based skincare products with a refreshing feel have been developed with this in mind as they are inherently more suitable for Hong Kong. SKIN NEED products are also sold in Malaysia and the Philippines, where the climate and industry conditions are similar.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Oct 07, 2022
  • 502 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here