imagesColumn

[South Korea] A new must-have item for Korean cosmetics! Toner pad" for easy exfoliation and moisturizing

images

Toner Pat products represent the majority of sales in the popular Cosmetics store.

In Korea, toner pad products, in which a 6-7 cm round pad made of cotton is soaked with a lot of lotion or serum, have been launched one after another since around 2021. The toner pads are large enough to fit snugly on the fingers and are embossed with a wipe-off effect. After wiping off the toner, they can be used as a partial pack by applying them directly to the area of concern, thus becoming popular as an easier skincare treatment than mask packs. In the cosmetics store "OLIVE YOUNG," six of the top 10 products in the "pack category sales ranking" are toner pad products, with a high sales growth rate of 30% per year on average over the three years to 2022. Abib/fish and meat herb spot pad calming touch" 80 pads, 28,000 won / approx. 2,800 yen), which contains fish and meat herb with calming effect, and "goodal/green tangerine Vita C toner pad" (70 pads, 24,000 won / approx. 2,800 yen), which energizes skin with the action of green tangerine extract and vitamin C derivative ingredients. (24,000 won/2,400 yen) are popular products. Recently, many products like "(Abib" include a calming effect, which is a must-have for summer when sebum is produced and the skin is burned by the sun. They have become essential items for face care in summer when sebum is produced and the skin is exposed to the sun.

images

Products for easy skin care are popular due to the trend of "cosmetics minimalism.

Restrictions on going out due to the Corona disaster and the prolonged recession have led to a focus on "healing beauty" products for damaged skin, hair, and recovery from fatigue, rather than cosmetics for glamorous makeovers. Also, shortly before the toner pad craze, there had been a big boom in stick-type beauty products that could be applied even with one hand, and the fact that more consumers were seeking "easy skin care" and that "cosmetic minimalism" was increasing, especially among the MZ generation, from the perspective of the global environment, etc., also contributed to the hit of this product line The "toner pad" was a hit. The fact that exfoliation, toner, and moisturizer can be done all at once with just a toner pad after washing the face can be said to meet the needs of modern women who are busy every day. In Korea, PM2.5 levels rise every spring and fall, and even buildings one kilometer away from the house become hazy. Since PM2.5 is harmful not only to the respiratory tract but also to the skin, many people use this product to clean off PM2.5.

images

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Oct 14, 2022
  • 514 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here