imagesColumn

[Taiwan] Health-conscious bento boxes, "健康餐盒," are booming in Taiwan, attracting the younger generation!

images

Health-conscious bento boxes are popular among Generation Z. Some stores have been set up by Taiwanese youth themselves.

Health-conscious boxed lunches "健康餐盒" that claim to be low GI, low fat, etc. are becoming popular among Generation Z and young people in Taipei. The trend for young people to start their own lunch box brands has also become a trend. The cheapest lunch box is over NT$100 (approx. ¥450), while a regular lunch box costs around NT$75 to 90 (approx. ¥340 to ¥405).
"健人餐廚 " is a brand started by a blogger, who thought of his father who died of cancer and wanted his family to eat healthy and nutritious food. There are more than two dozen bento boxes with chicken, pork, or fish as the main dish, and inside are six different vegetables, including sweet potatoes and sky heart greens, which are high in dietary fiber. Popular items include "舒肥雞胸健康餐盒" (NT$109/¥491), which is mainly chicken breast, and "葱爆豬肉健康餐盒" (NT$119/¥536), which is fried pork with green onions. Currently, there are eight stores in Kaohsiung City, and the restaurant has become so popular that a store has opened in Hsinchu City in the northern part of Taiwan.
"Johnnybro強尼兄弟健康廚房" is a brand launched by young Taiwanese people in 2018, and within a few years has expanded to more than 20 stores from the north to the central and southern parts of the country. In addition to its principles of high fiber, low GI, and high protein, the brand also offers low-calorie cakes, jellies, and other sweets and drinks. Popular items include the "黑胡椒嫩煎雞胸餐盒" (NT$100/¥450), which is mainly grilled chicken breast with black pepper, and the "南洋叻沙棒腿餐盒" (NT$95/¥428), which is mainly laksa flavored chicken. The lunch box prices are for the southern part of Taiwan (Kaohsiung).

The tendency of people to refrain from going out and eating out due to coronas and the increasing number of people who cook for themselves and control their eating and drinking may have influenced the popularity of "kenko-suppan-boxes". Statistics from the delivery service "foodpanda" also show that the volume of orders for health-conscious boxed lunches will grow by 30% in 2022 compared to the period of infection expansion starting in 2020. The ability to order in advance on line or through an app, as well as the sophisticated, recyclable packaging, have earned "Kenko Suan Bowl" a lot of support from the digital native and environmentally concerned Generation Z.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Oct 21, 2022
  • 1825 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here