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[The Philippines] "Discord" is a communication tool that is gaining attention among Generation Z in the Philippines.

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Discord, Reddit, and other U.S.-originated apps are popular among Generation Z

"Discord" has become a major smartphone app among Generation Z in the Philippines. "Discord" is a free app that is used as a tool to communicate with friends and community via video, voice, and text. Within the app, you can also see who is playing what games, so you can check out friends wh"o are gaming and members who are having conversations and join in whenever you want. It is mostly used by gamers, but is also used as a chat tool by non-gamers.
According to data from "Statista", a statistical data platform, as of the third quarter of 2021, Discord ranked 10th in social networking usage; the survey was conducted among 16- to 64-year-olds, indicating Discord's popularity among Generation Z.
"Reddit" is an application for communicating with people who share similar tastes. Categories range from gourmet to interesting to academic, and a wide range of information can be shared. The application is said to be secure, allowing users to connect with people who share the same interests. It is popular among people who are tired of social networking on Instagram and geeky types.

Tendency to use social networking services not used by parents' generation for private communication

The Philippines is a country with a high rate of SNS use, with 96.2% using Facebook according to "Statista" data; Facebook and Instagram are used so much that everyone has an account. However, according to interviews with Generation Z, Facebook and Instagram are no longer their main SNS. They said that they now communicate with their school and workmates using handles on Discord to stay connected online, play games, and keep in touch. the majority of Generation Z is in contact with their school circles and classes (not including teachers). Discord is used; Facebook is also used by parents, who sometimes avoid posting on Facebook, which seems to be causing a shift away from Facebook. For family communication, they use messenger, Viber, WhatsApp, etc. For private communication, they tend to seek out social networking sites and applications not used by their parents' generation.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Oct 28, 2022
  • 5586 Views

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