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[Taiwan] The government's NT$5 discount policy is a boost / My Bottle, a fashionable bottle with a variety of designs!

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Supermarkets and convenience stores
Numerous fashionable My Bottle products are now available

A variety of my-bottle products have appeared in Taiwan, and many types are sold in department stores and mass merchandisers, as well as in supermarkets and markets. According to statistics from online stores, those that are light and easy to wash, especially those in the 480 ml to 600 ml size, are selling well. Also popular are fashionable and functional items such as the "珍珠奶茶杯" with a thick straw for drinking tapioca pearls, and my bottle that can be hung from a hook on a motorcycle. At "樂扣樂扣 lock&lock" the "珍珠奶茶杯（NT$459 / approx. 2,000 yen）"and "微笑騎士杯（NT$999 / approx. 4,500 yen", NT$4496 / approx. 20,000 yen）are available. My Bottle is also sold at convenience stores. FamilyMart sells "無塑植纖杯 （NT$109 / about 500 yen）", a natural plant fiber eco-friendly cup.
CarryUse cup (NT$800/¥3,600), a popular tumbler that has sold NT$1,842,160 (about 8 million yen) through crowdfunding in Taiwan, is a folding tumbler that uses an outer polypropylene cup with a medical grade silicone inner cup and The lightweight, double-layered construction provides excellent heat retention. The stylish design holds 800 ml, but folds compactly into a small package for easy portability. Having such a tumbler is fashionable and trendy, and many people can be seen choosing their own bottles at department stores and other places on holidays.

Aiming to Reduce the Use of Disposable Cups
Government Discounts on My Bottle

According to the Environmental Protection Office of the Executive Yuan, the equivalent of Japan's Ministry of the Environment, Taiwan is the drink kingdom, using approximately 4 billion disposable cups every year. The government introduced a NT$5 (about ¥22) discount for those who bring their own bottle when buying drinks at drink stands, convenience stores, supermarkets, etc. Statistics show that while 6% of the population brought their own bottles before the introduction of this system, the percentage has increased to 30% since July 1, a five-fold increase. The discount system is expected to reduce the number of disposable cups by 580 million and the amount of garbage by approximately 7,000 tons each year.


Translated with AI Translator

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  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Nov 04, 2022
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