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[Philippines] "Poblacion," a nightlife district where foreigners gather, is changing! Restaurants and cafes for young people open!

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The city's image is changing Poblacion
From a nightlife district to an area popular with young people

Poblacion, Makati, Philippines, is located between business and residential areas and has a strong image of a nightlife district, but the atmosphere of the area has changed in recent years with the increase of tasteful cafes and restaurants. The new coronavirus caused a sharp decline in the number of foreign tourists, and many nightclubs went out of business. In the wake of the closed stores, cafes and restaurants catering to young people have been increasing one after another.
Among these, restaurants offering foreign cuisine are attracting attention, and in addition to the previously popular Korean restaurants, there is also the Thai restaurant Khao Khai "Thai Chicken House," the Mexican restaurant Onlypans Taqueria Poblacion," and others. One World Kitchen has also made headlines for its revival of Chef Manuel's signature dish, which was a huge hit with foodies in the 2000s.

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The Philippines implemented a lockdown from March 2020 to May 2022, one of the earliest and longest lockdowns in the world. With strict restrictions on travel to and from abroad, and a long period during which foreigners were not allowed to enter the country without special reasons, the tourism industry and businesses that catered to foreigners were severely damaged. Also, since there were restrictions on going out and eating out during the lockdown period, the food service industry began to devise various ways to survive. Filipinos had become used to going to shopping malls as a pastime, and in terms of restaurants, major chain restaurants in shopping malls were very popular, and they tended not to favor independently owned eateries. However, after the Corona disaster, many young people and families began to gather in poblaciones, not wanting to go to shopping malls where the risk of infection was high, and preferring to go to fashionable restaurants in convenient locations.


Translated with AI Translator

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.


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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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    Intage Inc.

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