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[Thailand] Music streaming service "JOOX" / Famous singers‘ Karaoke songs and a wide range of Thai music are getting popular among many generations

  • Release date: Apr 23, 2019
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JOOX, a popular music streaming service in Southeast Asia, has seen a surge in users

Music streaming services are popular among people, especially those who commute to work or school, or exercise at the gym. JOOX, which is particularly popular in Southeast Asia, has attracted more users in Thailand than Apple Music or Spotify; according to JOOX Thailand, the app was downloaded 68 million times from its service starting year of 2015 to 2018. The number of active users reached 10 million, and the number of streams in 2018 was 3 billion times, increased by 50 percent compared to the previous year.

JOOX, like Spotify, offers free viewing, and many people who are new to streaming services choose JOOX. In Thailand, 50% of the users are between the ages of 18 and 34, and there are also many teenage users. In addition to listening to music, JOOX also offers a karaoke function and karaoke duets, so users can enjoy filming themselves singing karaoke, as well as filming and sharing karaoke videos of themselves singing along with popular singers such as members of BNK48.

Expanding the Thai songs "Luk Tung" in order to increase the number of local users

Many people in Thailand enjoy music online, with hit songs being played hundreds of millions of times on YouTube. Music streaming is a service that Thai people are familiar with.
JOOX Thailand has more Thai music playlists than any other streaming service, including a partnership with the major information site "Sanook!
The pay-per-view (VIP) fee for JOOX is 129 baht (about 390 yen) per month, which is in the same price range as other services. Paid subscriptions allow you to hide ads and watch offline. In addition to paying by credit card, VIP cards can be purchased at convenience stores, making it easy for students to purchase.

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and INTAGE's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers. http://lifestyle.tenace.co.jp/

  • Intage Inc

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