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[Philippines] Growing Interest in Healthy Eating / Healthy Sweets Shops from Abroad Open One after Another

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Popular healthy sweets stores such as "Koomi" and "Nine Fresh" will appear.

Koomi, a yogurt drink store from Australia, opened in the Philippines in 2020 and is expanding its stores one after another, growing so rapidly that as of November 2022, it had 43 stores in the Philippines. Koomi's drinks are made by mixing yogurt and fruit. A popular menu item is the "Banana Dance With Some Berries" (175 pesos/425 yen), which contains bananas and berries. The menu currently has 15 varieties, with additional fruits and nuts available. Prices range from 115 to 175 pesos (about 280 yen to 425 yen), in the same price range as tapioca milk tea. It has a healthier image than tapioca milk tea, which uses large amounts of sugar and milk. The yogurt can be customized to your own taste, with a choice of sweet Filipino blend or less sweet Aussie blend, as well as the amount of honey to put inside.

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Around the same time as Koomi, a Chinese dessert store called Nine Fresh from Singapore arrived in the Philippines, offering tofu and jelly topped with beans and white beans. The menu includes "Nine Fresh Signature" with tofu and herb jelly, priced at around 100 pesos (about 253 yen). In addition to desserts, fruit and soy milk drinks are also sold, with a choice of sweetness from 0% to 100%. From a food culture where if it is not sweet, it is not a dessert, the system is expanding to include desserts with less sweetness and a choice of sweetness.

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It has become a popular alternative to traditional desserts and drinks due to growing health consciousness.

Filipinos tend to prefer sweet desserts and drinks. However, interest in healthy eating has increased since the Corona Disaster was identified as a risk for obesity and diabetes. Filipino desserts such as halo-halo (a typical Filipino shaved ice dessert) and taho (a traditional dessert of tofu topped with molasses and tapioca) have become popular because of their fairly sweet taste, and because they are a foreign, less sweet alternative to these desserts. The Philippines is a country that can produce its own sugar, but unplanned exports have caused domestic sugar prices to skyrocket; in September 2022, Coca-Cola, a favorite of Filipinos, temporarily stopped production. Data also show that 7% of Filipino adults suffer from diabetes, which has given rise to the idea of using the high sugar prices and sugar shortages to help prevent diabetes and improve health.


Translated with AI Translator

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Dec 26, 2022
  • 441 Views

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