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[Vietnam] Market size of water purifiers grew 1.7 times in 4 years – demand started in the north is expected to spread to the south

Household water purifiers are beginning to attract attention in Vietnam. According to Research and Markets, a U.S. research firm, the water purifier market in Vietnam grew 1.4 times from 186.64 million USD in 2017 to 263.77 million USD in 2021. The market size is expected to increase 1.7-fold over the next four years.


Tap water is not suitable for drinking in Vietnam. In 2021, during the strict social quarantine (lockdown), it will be difficult to purchase or even deliver bottled water, so there is a growing demand, especially among the wealthy in urban areas, for water purifiers that "provide clean and safe water for drinking at home. This led to increased interest in water purifiers, especially among wealthy urban consumers, who could easily secure clean and safe drinking water at home. The northern market accounted for 43.7% of water purifier market sales.


Analyzing by area, demand for RO (reverse osmosis) filters appears to be high in the northern part of the country. In addition to the long-standing groundwater contamination, the illegal dumping of waste oil at a water purification plant that supplies water to Hanoi in 2019 has created concerns about tap water. The water purification system is now widely used, especially by wealthy households, as it is seen as "a high-performance water purifier that can remove contaminants = RO system."


On the other hand, in the south, many people believe that water can be boiled for cooking and drinking, so the demand for high-performance water purifiers is not as high as in the north.


In the future, the water purifier market may grow further if different appeals are made in different areas, such as "safe water" in the north and "easy and clean water that requires no storage space" in the south, by installing water purifiers.

“Market size of water purifiers grew 1.7 times in 4 years – demand started in the north is expected to spread to the south” from ACCESS (Oct. 2022)

Translated with AI Translator

  • Intage Inc

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    (Mrs.) Yuki Makino

    INTAGE VIETNAM Customer Support Representative.
    After working for 4.5 years as a Japanese teacher and secretary to the principal at Dong Du Japanese Language School, she is now a research assistant. She provides analysis results and improvement measures using various data to clients in various industries.
    For other columns by Vietnamese expatriates click here

  • Intage Inc

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    Intage Inc.

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  • Oct 25, 2022
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