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[Vietnam] Vietnam has the 2nd largest proportion of women on boards in Asia – High potential for housekeeping services

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According to Intage's information site Global Market Surfer, a comparison of "working hours per week" between Japan and Vietnam shows that Japanese women work 31.3 hours and Vietnamese women 37.95 hours, with Vietnamese women working 6.65 hours more than Japanese women. The "gender gap in working hours" was 6.65 hours for Japanese women and 2.29 hours for Vietnamese women, indicating that the gender gap in working hours is smaller in Vietnam.


In other words, compared to Japanese women, Vietnamese women work longer hours and the same amount of time as men.


Vietnam is considered one of the leading countries for women's advancement in society, and according to a major U.S. accounting firm, the percentage of women in senior management positions in Vietnam is 36%, ranking second in Asia among the countries surveyed. To begin with, there is no "spousal deduction system" in Vietnam, so healthy women cannot receive any deductions, and it is common for them to work together. Parents are responsible for childcare during working hours, and when parents do not provide support, women work by leaving their children at affordable babysitters, daycare centers, or childcare centers. The problem of children on waiting lists for daycare centers is not serious, so it is easy to leave children with them, making it easier for women to work.


Although the working hours of men and women in Vietnam are only 2.29 hours apart, it is said that a gender gap exists in the burden of household chores. This is because, originally strongly influenced by Confucianism, there are roles in the home that women are expected to fulfill.


For Vietnamese women who have built careers and are active in society, reasonable services that reduce the burden of housework would be acceptable. Services such as child transportation, housekeeping, and smart home appliances have the potential to spread more rapidly than in Japan.

  • Intage Inc

    Author profile
    Nobuto Imamura

    INTAGE VIETNAM Director. After working in brand building support business in Japan and overseas, he was transferred to Vietnam in 2007, and has been in his current position since October 2022. Engaged in marketing support business for Japanese companies, focusing on research. He holds a Master's degree in Business Administration. Specializes in segmentation and brand management. For other columns by Vietnamese expatriates click here

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Dec 25, 2022
  • 351 Views

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