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[Vietnam] Vietnam is the least active country in the world, there is still plenty of room for development of sports-related industries

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According to data from the United Nations Population Fund in 2019, Vietnam ranks first among the 10 least physically active countries in the world. The average number of daily steps taken by Vietnamese people is 3,600 steps per day, compared to the world average of 5,000 steps per day, and an average of 600 steps for office workers. 32% of Vietnamese adults do not exercise on a daily basis, resulting in increased risk of cardiovascular disease, cancer, and diabetes. They spend most of their time working and socializing with family and friends and do not have time for exercise.


In urban areas of Vietnam, parents are in charge of school transportation by motorcycle from childhood. Even after school, there are almost no club activities like in Japan. Adults are also in the habit of riding motorcycles even within walking distance, so the environment can easily lead to a lack of exercise if one is not conscious of it.


According to a report by the Ministry of Culture, Sports and Tourism in 2021, the percentage of people who regularly take part in exercise and sports will increase from 23% in 2010 to 34% in 2020. Soccer has long been the most popular sport, with the U23 national soccer team game in 2018 recording Vietnam's highest viewership rating of 77%. Companies are forming soccer teams, and in recent years, soccer schools for children are becoming popular.


The Vietnamese have always been highly health-conscious, but with the growth of the economy, the number of people who "pay" to exercise is increasing as they can afford to do so, and the consumption trends of Vietnamese people are changing, such as jogging at fitness clubs instead of parks, switching from motorcycles to bicycles for commuting, and replacing their sports shoes with soccer-specific shoes. Vietnamese people are also changing their consumption trends.


The Vietnamese exercise and sports-related market is expected to grow in the future.

　“Vietnam is the least active country in the world, there is still plenty of room for development of sports-related industries” from ACCESS (Feb. 2023)

Translated with AI Translator

  • Intage Inc

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    (Mrs.) Yuki Makino

    INTAGE VIETNAM Customer Support Representative.
    After working for 4.5 years as a Japanese teacher and secretary to the principal at Dong Du Japanese Language School, she is now a research assistant. She provides analysis results and improvement measures using various data to clients in various industries.
    For other columns by Vietnamese expatriates click here

  • Intage Inc

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    Intage Inc.

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  • Mar 25, 2023
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