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[Vietnam] the evolution of urban shared rides. Cashless Shuttle Bus Service

  • Release date: Nov 15, 2019
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GoDee, Ho Chi Minh City's new transportation system shuttle bus service

GoDee, a shuttle bus service, was established in 2018 as an urban transportation system in Ho Chi Minh City, with a 12- or 15-passenger van driven by a contract driver. To use the service, users download an app to their phones and enter their departure and arrival points. The app then displays the bus's current location and other operational information in real time. There are currently ten existing routes available, and users can make reservations by looking at the boarding (drop-off) point and time schedule. Another convenient feature is the ability to pay the fare without cash, using a registered card or electronic payment. The fare is 20,000 to 30,000 dong (about 150 yen) per trip. Under the motto of "Taxi fare with the same level of comfort as public transportation," the fare is generally about half the price of a taxi or bus.

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To increase the number of passengers with an idea based on the dissatisfaction of public buses and a vehicle dispatch application.

In the last five years or so, livery app services such as Grab, GoViet and be have quickly taken hold. However, some users have complained that dispatch takes longer in the rainy season, on weekend nights and during rush hour, and the prices jump several times higher than at lower prices. In addition, the public bus service has no timetable, is always congested, and is avoided by the middle class because of its rough driving. The number of users of GoDee is increasing as it understands the existing traffic situation and exploits the weaknesses of the dispatch service.

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