imagesColumn

[Taiwan] Sports boom accelerated by the Corona disaster / Corporate activities for sports and health consciousness with a strong presence!

images

After Corona Disaster, People Exercising on the Rise
Corporate projects to promote exercise are also emerging

According to a survey conducted in 2021 by the Department of Physical Education, the equivalent of Japan's Sports Affairs Agency, 81.6% of Taiwanese people answered that they "exercise" and 33.9% said that they exercise three or more times a week for 30 minutes or more, with both statistics showing an increase over the previous year. The prolonged spread of the coronavirus has further increased the health consciousness of Taiwanese people, and an increasing number of people are trying to work out.


In addition, corporate efforts to promote physical activity are also attracting attention. Fubon Gold Holding, a major financial company that has been named as one of the most sports-loving companies in Taiwan, has launched the "Run For Green" project for 2021. The company is the sole financial sponsor of four major marathons in Taiwan, including the Taipei Marathon, and plans to plant 73,000 trees in one year, with one tree planted for every 40 km run by runners in the event. The project, which successfully combines an exercise boom with ecology, is attracting a lot of attention.

Taiwanese people's health awareness is said to have increased since around 2013, when there were many incidents of food safety threats due to fraud by food companies. It is believed that the increased awareness of food safety, followed by the global pandemic, has further increased awareness of exercise that can voluntarily boost immunity. Companies that incorporate sports, health, and ecology into their corporate operations are attracting positive attention, and it appears that the promotion of sports is also improving their corporate image.

Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Jan 06, 2023
  • 273 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here