imagesColumn

[Vietnam] Movement of major Vietnamese beer makers such as non-alcoholic and flavored beers / Small and medium sized craft beers are also booming!

images

Consumers are increasingly demanding quality, such as beer flavor, due to cold chain improvements associated with recent economic development.

In Vietnam, beer brands exist in various regions, including Bia Sai Gon in the south, Huda Beer in the central region, and  Bia Ha Noi in the north. In Vietnam, the cold chain was not in place, and the custom was to add ice cubes to beer, which tended to make the beer more thirst-quenching and lighter than its flavor. However, as distribution conditions have improved with economic development in recent years, consumers have begun to demand quality from their beer.


Beer companies are offering a variety of beers under the same brand name, including lagers, flavored beers, and premium beers, as well as renewing their packaging designs. The new lineup includes two types of products: "red" and "green". Along with the renewal of the design, three new varieties with different production methods and hop types have been introduced. In addition to the orthodox "Lager," which has long been loved in southern Vietnam, the company differentiated itself with "Chill," brewed using a special filtering technology at minus 2 degrees Celsius, and "Gold," which pursues a fresh hop taste and deep bitterness. The "Red" is priced at 11,000 VND (about 61 yen), while the "Gold" is in the 20,000 VND (about 112 yen) range, in line with foreign brands such as "Heineken" and "Tiger. The "Gold" is in the VND20,000 (approx. ¥112) range, which is in line with foreign brands such as Heineken and Tiger. Small- and medium-scale craft breweries are also booming. An increasing number of craft breweries are using techniques and ingredients from the Czech Republic, Belgium, and other countries, and adding ingredients unique to Vietnam, such as passion fruit and jasmine, to their beers.

images

Developing products that meet consumer needs, such as flavors for women and non-alcoholic beer

images

Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Mar 17, 2023
  • 266 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here