imagesColumn

[China] Genderless cosmetics from China are appearing one after another! The concept of individuality and self-realization resonates with people.

images

Genderless cosmetics are appearing one after another
Among them, "SEVEN JULY" recorded exceptional sales.

Since the spring of 2022, genderless cosmetics (genderless cosmetics) manufacturers such as SEVEN JULY, HASHTAG, FADESOUL, CHOIZ BEAUTY, and BOSIE have appeared one after another and have become a hot topic. Their gender-neutral colors and designs, small capacity and petit price (easy to try even for the first time), and concepts such as individuality, equality, and self-actualization have become popular. Many people believe that by owning one, they can express their sympathy with the concept, and the brand has gained support from non-LGBT people as well.


One of the leading manufacturers, SEVEN JULY, became a hot topic after its founding in April 2021 with its cleansing cream, selling 40,000 units in one year (an exceptional number for a domestic venture); news of Brad Pitt's entry into the asexual cosmetics industry in October was also widely reported, and overseas In October, the news of Brad Pitt's entry into the asexual cosmetics industry was widely reported, and it is predicted that asexual cosmetics will continue to attract attention in China in proportion to their overseas popularity.

images

The emergence of a Chinese genderless cosmetics manufacturer has given a form of courage to sexual minorities!

Around 2020, K-pop groups with men wearing makeup, such as BTS, began to boom, and terms such as genderless became generally recognized around the same time. As sales of women's cosmetics makers dropped due to the Corona disaster, more and more makers created new brands of men's and genderless cosmetics, which are considered a blue ocean in China. Genderless cosmetics from foreign manufacturers were priced too high for the segment of the population trying them for the first time, and the appearance of domestically produced products was long awaited. China, like Japan, is a country where same-sex marriage is not allowed. Since an increasing number of people feel unequal or discriminated against and support them, cosmetic makers are encouraging them by offering products with themes of equality and self-realization. In addition, having a small (minor, niche) brand is becoming a status rather than a famous brand, and products with a new approach by a manufacturer known by those in the know tend to attract attention, even if the scale of sales is still small.

images

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

Translated with AI Translator

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

    ＊＊＊

  • Feb 10, 2023
  • 280 Views

Reproducing and quotation
  • The copyright of this report/column is held by Intage Inc. or the company to which the author belongs. Please confirm the following prohibitions and cautions, and specify the source when reproducing or quoting.
    Example:
    "Source: Intage's Research Report "(Report title) (issued on DD/MM/YYYY)"
    "Source: Global Market Surfer, article published on DD/MM/YYYY"
  • Prohibiton:
    • Modification of part or all of the contents
    • Sale or publication of part or all of the contents
    • Use that is offensive to public order and morals or that leads to illegal activities
    • Reprpducing or quotation for the purpose of advertising or sales promotion of companies, products, or services.
  • Other cautions:
    • We are not responsible for any trouble, loss or damage caused by the use of this report.
    • These terms of use do not restrict the use of quotations, etc., which are permitted under the Copyright Act.
  • If you have any questions about reprinting or quotation, please contact us from here