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[China] Chakaku, a hybrid beverage of coffee and tea, is a sign of a new trend in China, where coffee culture has taken root!

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”Chakaku" attracts both coffee and tea drinkers, and a wide variety of flavors are now available from popular stores.

A similar trend can be seen in coffee, but more and more "Chinese culture" and "other cultures" are being fused together. In the Chinese beverage industry, while global hit drinks such as cheese milk tea and tapioca milk tea have been created, a "coffee + tea" beverage called "chākā" is showing signs of a trend. This drink is like the "water" in American coffee being replaced by "tea. The most popular teas used in chak curry are refreshing teas, such as jasmine tea, oolong tea, and gardenia tea. By adding these teas, the company has launched a series of drinks that dilute the coffee's richness.
Seesaw Coffee, which was established in Shanghai in 2012 and is said to be the first specialty coffee brand in the country, offers "Shan Cha Marriana 拿铁" (Camellia japonica jasmine latte) at 35 yuan (about 670 yen) and "桅子花梨香拿铁" (Gardenia Citrus Latte) at 38 yuan (about 730 yen), etc. The city is a center of youth culture. At the drink store "加飲 Plus In" in Chengdu, the birthplace of youth culture, the "Chengdu鸳鸯拿铁" (jasmine tea-based latte) sells 300 cups a day for 28 yuan (about 535 yen), and chā咖 drinks account for over 50% of total sales, with monthly sales of 450,000 yuan (about 8.62 million yen).
Starbucks began attracting attention in the spring of 2022 with the sale of its "Shan Cha Hua Na Tie" (Camellia Latte). The coffee + tea hybrid 咖咖 has gained a certain amount of support from both coffee and tea drinkers, as well as consumers who are not fond of coffee or tea.

2022 is called the first year of coffee culture
The image of tea = curing takes root among young people

Among young Chinese people, "tea = cure" and "coffee = water of life (a kind of camphor for work)" are seen as the most important factors. The year 2022 is being called "the first year of coffee culture" in China, as coffee culture takes root in the country. The Chinese beverage industry has invented and is promoting a new drink called "Noon T" (T stands for "Tea," and tea is the afternoon drink of choice). Chakurai, with a taste more like tea, is a drink that has evolved from coffee to a drink more to the liking of the Chinese people, who are now rethinking their own brands.

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

    Author profile
    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

    Editor profile
    Intage Inc.

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  • Apr 21, 2023
  • 938 Views

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