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[Malaysia] "nanka," a plant-based meat brand derived from jackfruit that is loved in Malaysia.

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Reasonably priced at about 600 yen, available in some supermarkets and online

Plant-based meats made from Malaysian jackfruit are attracting attention in the market. The plant-based food brand "nanka" was founded by a Malay couple with the goal of providing healthier food products to Malaysians, who consume a large amount of meat. After repeated adjustments in taste and texture, they have perfected a plant-based meat derived from jackfruit. Jackfruit, like durian, is a fruit loved by Malaysians, and is characterized by the fact that it is relatively easy to produce and harvest locally. The product lineup includes three types: jackfruit + mushroom, jackfruit (70%) + chicken (30%), and jackfruit (70%) + beef (30%). The price range is reasonably priced at RM18-20 (about 540-600 yen). Initially, samples were offered at events, but due to the great response, restaurants and hotels began supplying the product. Today, it is also sold in some supermarkets and is available for purchase online.

The use of jackfruit, a familiar fruit, could make it popular not only among vegetarians.

Malaysians in general tend to be meat-eaters, and vegetarians are in the minority. This jackfruit-derived pâté is not limited to vegetarians, but is characterized by the fact that many people purchase this product for the product itself. Ripe jackfruit eaten as fruit has a strong aroma and sweetness. However, jackfruit in its unripe state resembles a potato-based ingredient, and is frequently used in Malaysian cuisine in curries and salads. Because of this, jackfruit-derived patties have the potential to be acceptable to many Malaysians as well as vegetarians.

Translated with AI Translator

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This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • May 29, 2023
  • 368 Views

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