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[Thailand] The popularity of mayonchit, a luxury fruit with a flavor that combines mango and peach, is heating up in Thailand!

Mayonchit with sweet and sour flavor
A series of special menus for a limited time only!

Mayonchit (plum mango) is a seasonal high-end fruit that is available from mid-February to April every year. Many people look forward to this time of year because of its loquat-like appearance and sweet and sour flavor, somewhere between a mango and a peach. In Thailand, a fruit country, all fruits are inexpensive, but the price of mayonchit, which is grown only once a year, is high. The popularity of mayonchit is increasing year by year, and in 2022, 7-Eleven Thailand sold a mayonchit smoothie that was a hit; in 2023, Ba Hao Tiang Me, a Chinese sweets store from Yawara in Bangkok's Chinatown, will sell "Mayonchit Cheese Pie Pudding" and A FOX PRINCESS KITCHEN" released "Mayonchit Cheese Pie", and popular restaurant "KAP KAO KUP PLA" released "Mayonchit Cheesecake" and "Mayonchit Som Tam". These special menus have been well received by customers.

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Highly acidic and suited to the Thai palate
High quality fruit only available from February to April.

Mayonchit is a member of the Urticaceae family similar to the mango, but it is a fruit that was originally improved from the Maplang, which looked almost the same as the Mayonchit, to make it even more sour and to increase the contrast of flavors. The mabrang is sweeter and less acidic, but the reason for going to the trouble of improving the variety to make it more acidic is to suit the taste of the Thai people, who prefer a distinct sweet, spicy, and sour taste, as is the case with many Thai dishes. Mayonchit itself has been around since the reign of King Rama V, but it has not been widely cultivated for commercial use for several reasons: it is difficult to grow because it is affected by the climate, such as the balance between sunny and rainy weather, and it is only available from February to mid-April. It is also difficult to cultivate due to the balance between sunny days and rainfall, and it is only available from February to mid-April. Every year, more and more cafes and restaurants are introducing limited-edition menus, and a battle for popularity is being waged.

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Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Jun 20, 2023
  • 671 Views

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