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[Malaysia] Malaysia's Next Generation of Food Service? Compact and eco-friendly food electric bikes are on the rise

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Equipped with a small grill and microwave oven, serving finger foods and drinks

Food electric bikes, which are more eco-friendly and compact than food trucks, are on the rise in Malaysia. The ES-11, offered by electric bike manufacturer Eclimo, sells for RM 10,499 (about ¥315,000) on its own, and costs about RM 14,000 (about ¥420,000) when converted into a food bike. The customized bike is equipped with a grill, stove, and microwave oven, making it easy to cook meals at various locations. The menu is lighter than that of a food truck, offering mainly finger foods and drinks, such as fresh coffee made to order and Malaysian grilled chicken satay. Often seen in office districts, they cater to people who want a cup of coffee while working or to fill up on a small meal.

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It is compact and can be started in a small space,It is attracting attention as a new personal business.

Malaysia has many places to enjoy a quick meal, such as street food stalls, night markets, and local eateries. Food trucks were also popular, but food electric bikes began to increase during the peak of the Corona Disaster in 2022. The fact that they are more compact than trucks and can be located anywhere is a major factor. Since the food electric bike business can be easily started as a personal business, it has become a hot business model among those who are considering a side business.

Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Jun 13, 2023
  • 1285 Views

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