[China] Cashless pocket money is on the way / "Oyako Shado," a smartphone payment app for children that helps them learn how to use and save money
As parents and grandparents have been going cashless for several years now, the allowance and New Year's gifts they give to their children have become cashless as well. Stationery stores, confectionery stores, and other small stores where children stop by are also becoming mainstream with smart phone payment.
However, the issue of pocket money for children and smartphone payments has been a topic of debate for the past few years, as there have been frequent news reports of parents lending their children their smartphones and having them buy things without limit, or of children misbehaving and losing millions of yen in savings on their fathers' smartphones. The issue of spending money for children and smartphone payment has been discussed for several years. In such a situation, the "Parent-Child 賬戸" is expected to be in demand as a tool to educate children on how to use money through their smartphones.
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TNC ASIA Trend Lab
TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
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Intage Inc.
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- Jun 03, 2019
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