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[China] Use of Well-Designed Electric Bicycles on the Rise in Shanghai! Recommended by the Government for Health Awareness and Environmental Protection

Domestic brands are also increasing, and products are becoming more diversified and supported by young people who pursue their own individuality.

Electric bicycles are becoming increasingly popular in China starting in the fall of 2023.
According to the “2024 China Electric Bicycle Trend Status Report,” electric bicycles are the fastest growing segment in terms of market share in the overall bicycle industry. In addition to popular American brands such as "Trek", "Specialized", and "Cannondale" (around RMB20,000-50,000), there are also affordable foreign brands such as "Flyer" and "Rad Power Bikes" (around RMB10,000), as well as the low-priced Fenghuang Bicycles (RMB1,000-2,000). In addition, domestic brands such as Fenghuang (Phoenix), which can be purchased for as low as NT$1,000 to NT$2,000, are also increasing and becoming the choice for daily use bicycles.
With improvements in design, technology, and safety, as well as diversification of products, these bicycles are gaining support from young people who are pursuing their own individuality. American brands such as “Ristretto” and “Super73” are popular as “new mobility with a playful spirit” because of their design and the fact that they are more suitable for long-distance riding than conventional products. In addition to daily use, the Ristretto is also being used as a means of delivering packages and home deliveries. Demand is expected to increase for compact, lightweight models that can be transported on high-speed trains and buses.

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Recommended by the government in terms of environmental protection, infrastructure development has increased commuting and school use

From the perspective of environmental protection, the government encourages the use of bicycles and electrically power assisted bicycles as vehicles with low greenhouse gas emissions. It is also said that the use of bicycles and electrically assisted bicycles has matured in the process of encouraging “shuangqi” (reduction of supplementary classes and assignments) policy and physical fitness to avoid excessive learning burden on youths.
Bicycle paths (and EV bikes) have been established on major streets in China, and the number of people using bicycles and EV bikes to commute to school and work to avoid traffic jams during rush hours is increasing year by year. In addition, the growing awareness of health and environmental protection in recent years has also contributed to the increase in the number of people using bicycles as a means of transportation.

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Translated with AI Translator

This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

  • TNCアジアトレンドラボ

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    TNC ASIA Trend Lab

    TNC ASIA Trend Lab is an information organization run by TNC Inc. that researches and shares trends in Asia. It supports corporate marketing activities by finding insights from trends rooted in the lifestyles and habits of local consumers.
    http://tnc-trend.jp/

  • Intage Inc

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    Intage Inc.

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  • Apr 26, 2024
  • 861 Views

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