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[Taiwan] Government's “cultural currency” electronic coupons promote young people's cultural activities! Various experiences such as handmade and craftsmanship are popular

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Electronic coupons issued for 18-21 year olds
Can be used for cultural activities such as book purchases, theater performances, etc.

In order to promote cultural activities by Taiwan's youth, the Ministry of Culture of the Taiwanese government will distribute electronic coupons worth NT$1,200 (approximately 5,500 yen) called “Wen Hua Bee” to 18- to 21-year-olds (900,000 people in total) in June 2023,
The coupons can be used for cultural activities such as book purchases, theater performances, and exhibitions.
By making it possible to use the coupons at facilities and stores that offer handmade experiences, many young people have used the electronic coupons at workshops and ateliers around Taiwan for handmade experiences, and a handmade boom is spreading among the young people.
In particular, many young people experience making rings and other accessories, while others experience making leather goods and aroma oil. At the “yoyohand” handcraft workshop in New Taipei City, more than 200 young people have experienced making rings and other accessories.
It is said that young people experiencing authentic handcrafting in a Taiwanese workshop will lead to the development of the made-in-Taiwan industry in the future. In 2024, the target age group will be expanded to 18 to 22 years old, and a total of 1.5 million young people will be eligible to receive the program.

The electronic coupon “Wen Hua Bee” is a system that allows users to download an application with a smartphone and scan a QR code to make purchases, and it is thought to have spread well among young people of the smartphone generation because it is easy to use.
As for the workshop experience, the flea market application “shapie” and the shopping site “Pinkoi” have information about the experience with a price, and it is easy to apply for participation with a single smartphone. Experiences as part of making memories, such as making matching rings for couples or graduation souvenirs, are popular.
With the end of the Corona Disaster, when people were urged to refrain from going out, it is thought that going out with several friends to a workshop or facility to experience handcrafting is a great way to exercise the body and refresh the mind and body through new experiences, rather than staying home and watching books or movies. It seems that the government's promotion of cultural experiences and the demand of young people have successfully matched.

Translated with AI Translator


This article is co-authored by TNC Lifestyle Researcher (http://lifestyle.tenace.co.jp/) and Intage's Global Researcher.

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    Intage Inc.

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  • Feb 13, 2024
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