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[Japan] Japan's Golden Week and the Revitalization of the Travel Industry

  • Release date: Jun 13, 2023
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This year’s cherry blossom season saw an estimated number of foreign visitors in April comparable to April 2019, before the outbreak of COVID-19, when arrivals reached 2.9 million. While this sharp increase in inbound travelers revitalized Japan’s tourism sector and related industries, it also became a double-edged sword, leading to overcrowding at popular destinations and misunderstandings between local residents and tourists.

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